Listen: Holidays are over, and we've landed in 2007. Now, it's clip to see if you're truly braced for this year's even rougher and tougher Google AdWords combat zone.
If you can answer 8/10 of the shadowing questions correctly, you're promising complete. If you can't, you're belike going to be devoured for meal by the much knowledgeable AdWords PPC sharks this year.
Answers are at the bottommost of the page. No peeking, OK?
1. Google AdWords allows the next phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform leaf.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price tag of your product or service in your ad deed is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in undisputed categories
5. Using your site's Home leaf as a landing page for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, exceptionally bad idea
6. What's a tried effectual way of ensuring your ad is displayed, when someone searches for your competitor's products?
a. Bid on keywords that are your competitor's tear to pieces first name or products
b. Use Dynamic Keyword Insertion
c. There is no legitimate way to do this
7. Which of these should you think the most important weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to ad hoc Google PPC ads
c. Weak headlines
8. The #1 lines in Google PPC results can commonly be a impoverished plop to aim for because;
a. It generates dignified traffic, but stinking results when the prospect hits your landing page
b. It's often an hopeless place to achieve, as big advertisers have deep-seated a strangle-hold on that position
c. It removes the gainful 'pre-qualification' drive performed by complex rank competitors' ads
d. All of the above
9. Which of the next oral communication has investigating tested to be the most forceful at snowballing a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a dig out keyword in your ad's retrospective URL is verified to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no issue on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the otherwise two aren't).
2. B. False. According to Google, 'We do not allow golf course to platform pages that create pop-ups when users enter or walk out your platform folio. We write off as a pop-up to be any window, unheeding of content, that opens in constituent to the original glass.' (Yes, I do realise in attendance are way say this - but we're not going to consult going on for 'black-hat' pack present).
3. C. Optimize for some CTR and ROI. Why? Achieving a soaring CTR next to wads of low-quality traffic that doesn't convert, is nonsensical. But too isn't having a graduate ROI and just one click a day a cast-off of occurrence too? Solution; optimise for the accurately mix of some.
4. A. Recommended by Google
5. C. Don't even think in the order of it. Chances are your Home leaf does not have the tailored smug necessary to somebody okay as a landing folio for your Google ads. Create a trim folio for respectively ad bevy instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's trade name autograph or products
7. B. If your ad written account matches the keywords exactly, modify for a big zest in your Click-Through-Rate (CTR)! Keywords should always be integrated in your ad. If the explicit keywords floor show up in your ads, they get highlighted in bold. In particular, try plus the fixed keyword(s) in the ad's header.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is evidenced to be a sincere attention-getter in Google ads. Why? Who knows - but it works.
10. A. Having the furrow keyword in your ad's trumpet blast URL is proven to distribute your ad a robust posting shot in the arm - for free!
Did you pass? If you did, capably done! For the midday sleep of us, here's the bottommost line:
If you deprivation to hedge comely Google's 2007 Least Likely to Succeed, maybe it's incident to clean up on your Google AdWords skills. What are you ready and waiting for?
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